How to Make an Effective Blog Post
You have an article or blog post that you have in mind. What can you do to turn the idea into a post?
1) Write short posts – no one is going to read your 1K word article. Well someone might, but the majority will skim. Some brave souls may print it out and then never read it. The majority will simply skip it. A blog post should be short no more than 500 words (give or take). Let people consume your point and move on. They will come back tomorrow if it is effective and valuable information.
2) Add pictures – Pictures pull people in. I have added pictures to all of my blog posts on all of my blogs. It grabs people. I would encourage you not to fall into the trap of copyright infringement. Don’t just copy pictures off the web.
3) Turn it into a how to – If possible, have how to posts. These move people forward quickly. My blogs most successful posts (in traffic) are always “how to ” articles.
4) Good Title – I am very bad at titles, but you really need to get good titles if you are going to have effective articles. A good title draws people in and also has the words that you will address in the article.
Do the above and you will be one step closer to a growing ministry blog.
